• Ducati has partnered with Ripple-founded XRP Ledger to launch its first NFT collection.
• The collection will feature video sequences of all the Ducati logos that have appeared on the tanks of motorbikes produced in Borgo Panigale from 1946 to the present day.
• Technical support for the project is being provided by the fast, low-cost, and carbon-neutral XRP Ledger blockchain.
Ducati Partners With Ripple-Founded XRP Ledger
Ducati has announced a partnership with Ripple-founded XRP Ledger (XRPL) to launch its first Non Fungible Token (NFT) collection. The first release is scheduled for 26 July and users are required to sign up within seven days of the release date.
What’s Included in The Collection?
The new NFT collection will feature video sequences of all the Ducati logos that have appeared on the tanks of motorbikes produced in Borgo Panigale from 1946 to the present day. This is essentially a gift to Ducati fans as it pivots into the Web3 world.
Technical Support
Technical support for this project is being provided by Ripple, which is tasked with providing technical support on the fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.
Upcoming Projects
Ducati plans to develop a series of Web3 activities over the next few months through creating new digital aggregation spaces, NFT collections, and other opportunities. They are also teaming up with Web3 Pro who had previously worked with Lamborghini for brand engagement projects such as AR experiences using web technologies and crypto art initiatives.
Digital Strategy Evolution
This move into Web3 space represents a “natural evolution” of Ducati’s digital strategy according to their blog post . It allows them expand their reach beyond conventional forms of digital engagement like social media platforms while tapping into an enthusiastic fan base that appreciates collectibles like these NFTs that are unique and rare.